329 industries, mapped: the demographic models behind Optiq Studio Enterprise

Whether you run a fashion boutique, a hotel, a real estate firm or a bakery, we know who your customers are and what type of videos make them buy. That claim only holds if somebody did the work of finding out — so we did.

Optiq Studio Enterprise models are trained on demographic and behavioural data across 329+ mapped industries in The Gambia, West Africa and comparable global markets.

The categories

• Food & Drink — restaurants, cafés, bakeries, juice bars, catering, food producers, food trucks.
• Retail & Fashion — boutiques, menswear, womenswear, children's wear, footwear, tailoring, fabrics, jewellery, thrift.
• Beauty & Personal Care — salons, barbershops, spas, cosmetics, skincare, nail studios.
• Real Estate & Property — agencies, developers, short-lets, vacation rentals, commercial leasing, interiors.
• Automotive & Industrial — repair workshops, spare parts, dealerships, car washes, logistics, haulage.
• Hospitality & Tourism — hotels, resorts, eco-lodges, tour operators, travel agencies, event centres, lounges.
• Professional & Financial Services — accounting, legal, microfinance, insurance, tech consultancies, education.
• Agriculture & Agribusiness — poultry, vegetable producers, fertiliser, farm equipment, solar irrigation.

What the mapping actually encodes

For each industry: who the buyer is, what triggers the purchase, how long the consideration window is, which objection has to be answered on screen, and what kind of footage historically converts. A hotel ad has to sell a feeling months in advance. A mechanic's ad has to sell trust in eight seconds.

This mapping is what the Enterprise Campaign Engine is underwritten by — it is difficult to guarantee an outcome in a market you have not measured.