Enterprise2 min read

Inside Optiq Studio Enterprise: how our automated marketing works, end to end

Godswill Iyke Dave

Inside Optiq Studio Enterprise: how our automated marketing works, end to end

Optiq Studio Enterprise is automated marketing that turns viewers into customers. Today we are publishing exactly how it works, from the technical detail to the plain-English version, in ten articles on the Enterprise blog.

The engine, in five parts

  • It makes the videos. UGC from avatars in any language, motion graphics, skits, brand films, and your own footage polished with AI, made by the dozen for every platform's shape.
  • It posts them. To YouTube, TikTok, Instagram and Facebook through each platform's official API, scheduled, approved by a person, and never posted twice. How we automate video posting.
  • It runs the ads. On Google Ads, Meta and TikTok, built switched off and turned on only when complete, with the whole budget fixed in advance. How we run ads automatically.
  • It learns. Every film is watched and described the same way, from its hook to its emotional arc, and joined to what it earned. How we index every video.
  • It proves the result. Connected to a company's website and apps, it follows each customer from the first view to the first deposit or sale. How we track a customer.

What we keep, and what we never keep

One connected record of every company, video, post, ad and result, so any number can be traced to the film behind it; audiences only as groups, never as people; and each company's platform data used for that company alone. Inside our data and every number we keep.

Why it is sold in cycles, on results

Twelve weeks give enough data to test, learn and scale, at one price agreed in advance, with a result named at the start and reported at the end. We sell leads, sales and first deposits, not likes. Why campaign cycles work and how we report results.

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