Enterprise1 min read

We don't get paid until your campaign works

Godswill Iyke Dave

We don't get paid until your campaign works

Most marketing contracts are paid on delivery. You get the videos, the posts and the report, and whether any of it moved the business is treated as a separate conversation. The Enterprise Campaign Engine inverts that.

Because we operate on true accountability. In this tier, we do not get paid until we deliver real results for your business.
Godswill Iyke Dave, Keynote 3, DaveLabs Horizon Summer '26

What we measure

  • Return on investment — against the spend, not against a vanity baseline.
  • Sales — actual closed revenue attributable to the campaign.
  • Customer lifetime value — because a campaign that buys one-time buyers is a campaign that failed slowly.

Impressions, reach and engagement are diagnostics. They tell us whether the creative is landing. They are not what the contract is settled on.

Why only five organisations per cycle

Because the model only works with real attention. A performance guarantee spread across thirty clients is a portfolio bet, not accountability — some will work, some will not, and the average pays the bill. Five means every campaign has to work on its own.

It also means we are selective. We take organisations where we can see a credible path to the outcome, and we say no where we cannot.

What you get during the cycle

  • A custom Intelligence Dashboard with per-source attribution and real-time metrics.
  • AI lead scoring and a retargeting engine built into the campaign.
  • Creative produced by the same team and platform behind Optiq Studio.
  • Audience models drawn from 329+ mapped industries.

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